Hi, I’m Sarah.
I live in sunny South Florida and am a proud dog mom to a 3 year old Doberman named Ruby.
I am passionate about helping B2B startups generate predictable and consistent quality demand that drives revenue at an efficient cost.
Since 2008, I have worked with high-growth B2B startups in the healthcare technology and fintech spaces— both bootstrapped as well as VC and PE-backed. I’ve been on the journey from $0-20M and from $20-250M ARR. I know what it takes to get a brand off the ground, generate buzz and most importantly, get those demo requests and calls booked!
Why I love working with high-growth B2B SaaS and Services businesses:
No two days are ever alike. It keeps my work fun and exciting, and I get to exercise my brain on a regular basis. I love being able to work with brands that generally help their clients lead better or easier lives, whether that’s through saving time, saving or making more money, or enabling better care or client experience.
Why Working With Me Is Different
I’m a revenue and profit-focused marketer.
I work to generate a consistent flow of quality leads for your sales team, not loads of junk leads who downloaded a white paper and have no interest in your product. Remember, the goal of marketing is to help sales generate bookings and revenue, NOT to generate a bunch of leads that never close.
I like to work quickly, and fail fast and often.
I like to get a V1 out the door quickly so we can collect data and analyze if it’s working. We can always iterate later. Marketing is all about experimenting until you find what works for your audience.
I’ll keep your team organized and efficient.
Organization and project management is a super power of mine. I know how long different marketing projects should take and what each role should be capable of in a day. Your team will become a lean, mean marketing machine!
What Marketing Teams & Peers Say About Me
Sarah is a results-driven, big picture thinker who developed a reputation for delivering in a fast-paced environment. Sarah’s ability to work cross-functionally is critical in any environment where new projects are started frequently, support from multiple departments is required and execution is key.
Scott Ponder
Director of Business Development, ModMed
Sarah is a truly a rare marketing leader. Her focus on revenue generation instead of just lead generation was such a crucial part of our success working together. She taught me so much about creating a true team between revenue and marketing.
She brings heat and energy to any culture with an extreme focus on performance and building scalability. She’s an amazing partner and focuses tremendously on down funnel conversion and marketing/sales efficiency.
Kyle Deering
SVP of Revenue, Corvee
From Sarah’s problem solving skills, to her operational chops, to keeping a team of 20 on task, on time and focused on metrics that matter – she was a spectacular, collaborative and accountable team member who improved every project she touched.
Lesley Weisenbacher
VP of Marketing, ModMed
Sarah was the first manager to take my career seriously. She gave me a clear career path, honest feedback and pushed me to do great things. Under her leadership, I was able to move from Graphic Designer to Art Director in about 3 years, and for that, I’m very grateful!
Stefanie Bernal
Art Director, Corvee
As a manager, Sarah always made me feel comfortable and encouraged. I felt like my accomplishments were always acknowledged and she was always clear and precise when it came to expectations of my role. I grew quickly within the company thanks to her management style.
Brittni Ralston
Marketing Coordinator, ModMed
“Sarah was pivotal in propelling my career, especially in project management. Her insights and guidance have significantly shaped my professional development, and I am genuinely grateful for her contributions.”
Juliette Llado
Senior Events Manager, Corvee
Let’s Talk
Schedule a 15 minute call below and lets see if working together would be a good mutual fit. I’m excited to learn about your startup!